The Impero Blog
Notes from Mike Nathan on ownership, raising capital, building an audience and putting AI to work. New posts every weekday.
Founders searching for content ideas often look everywhere except the place most full of them: the conversations they're already having with real clients…
Founders pour real effort into the post itself and then treat the comment section as an afterthought, replying briefly or not at all. That's leaving a…
Founders worried about competitors copying their approach often swing too far toward secrecy, sharing almost nothing specific and wondering why their…
Founders often write one piece of content and cross-post it identically everywhere, then wonder why it performs well in one place and disappears in…
Owning > Earning
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