The Impero Blog
Notes from Mike Nathan on ownership, raising capital, building an audience and putting AI to work. New posts every weekday.
Founders debate bootstrapping versus raising capital as if it's a single, permanent identity choice. It's usually the wrong framing, and treating it as a…
Most founders start assembling a data room the week an interested investor asks for one, scrambling to locate documents that should have already existed…
A down round, raising at a lower valuation than your last one, carries a stigma that makes founders avoid it even when it's clearly the right move. That…
A term sheet can run several pages, and most founders reading their first one focus on the valuation number and skim past the rest. The valuation matters,…
Owning > Earning
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