The Impero Blog
Notes from Mike Nathan on ownership, raising capital, building an audience and putting AI to work. New posts every weekday.
AO1's first pillar is a valuable offer or a compelling worldview, and founders without a finished product often skip straight past the second half of that…
A founder with funding in hand and no system yet often makes the same mistake: hiring immediately, because money finally allows it. That's usually the…
The phrase "make your money work while you sleep" has convinced a lot of founders that owning something means eventually doing nothing. That's a…
Every founder has fantasized about the one deal, the one viral post, the one investor meeting that changes everything overnight. Chasing that swing is…
Owning > Earning
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