The Impero Blog
Notes from Mike Nathan on ownership, raising capital, building an audience and putting AI to work. New posts every weekday.
Founders hear the word "hallucination" and picture an obviously wrong, easily caught mistake. The costly version is usually the opposite: a…
Founders searching for content ideas often look everywhere except the place most full of them: the conversations they're already having with real clients…
Founders debate bootstrapping versus raising capital as if it's a single, permanent identity choice. It's usually the wrong framing, and treating it as a…
AO1's first pillar is a valuable offer or a compelling worldview, and founders without a finished product often skip straight past the second half of that…
Owning > Earning
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